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Trải qua 3 ngày đồng hành cùng với ban tổ chức, diễn giả. Chắc hẳn quý doanh nghiệp đã bổ sung cho mình được những kiến thức vô cùng quý báu để xuất khẩu trực tuyến. Thông qua các khoá huấn luyện, chương trình mong muốn các học viên là các...

Cases. There are many cases featurecd throughout the text featuring current and timely issues. All cases contain: facts, issues, language of the court, decisions, questions. Boxes. To keep the topics current there have been several boxes are included throughout the text: contemporary environment boxes, wthics spotlight boxes, Internet law and online commerce boxes, International law,...

Featuring the most current exploration of cyberlaw, this book helps students understand the legal and policy issues associated with the Internet. Tackling a full range of legal topics, it includes discussion of jurisdiction, intellectual property, contracts, taxation, torts, computer crimes, online speech, defamation and privacy.  Chapters include recent, relevant cases,...

Part 1: Systems Analysis Fundamentals (Chapters 1-3) focuses on the basics of what an analyst does, how emerging information systems fit into organizations, ecommerce project management coverage, and how to manage a systems project using special software tools. Part 1 now includes introductions of the three main methodologies of the systems...

Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs...

Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials...

Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing...

Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing...

Table of contents Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising...

Managerial Orientation. Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students–majors and non-majors alike. Real-world...

About the author Larry Ullman is a writer, Web and software developer, trainer, instructor, speaker, and consultant. He has written numerous highly acclaimed books, which have sold over 300,000 copies worldwide in more than 20 languages. As his readers, students, and co-workers attest, Larry’s strength is converting the technical and arcane...

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business “WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every...

E-marketing impacts all organizations. eMarketing eXcellence shows you how to assess your current use of e-marketing and then develop and resource an effective plan. E-marketing does not exist in a vacuum. Planning must ensure that e-marketing integrates with the marketing objectives and the corporate aims of moving towards e-business. eMarketing eXcellence shows how to develop...

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