eMarketing eXcellence

eMarketing eXcellence
Tác giả: Hiệp hội Thương mại điện tử Việt Nam VECOM
Ngày đăng: 2012-06-14
Năm xuất bản: 2008
Định dạng: PDF

E-marketing impacts all organizations. eMarketing eXcellence shows you how to assess your current use of e-marketing and then develop and resource an effective plan.

E-marketing does not exist in a vacuum. Planning must ensure that e-marketing integrates with the marketing objectives and the corporate aims of moving towards e-business. eMarketing eXcellence shows how to develop a plan that achieves this integration.

The e-marketing imperative is further indicated by success stories from leading adopters of e-marketing such as Alliance and Leicester, BMW, Dell, CIPD, Diageo, E-consultancy, ING Direct, Tektronix and TUI, who have found e-marketing to be effective and who are substantially increasing their online marketing expenditure to double-digit percentages of total marketing communications spend.