E-commerce Essentials

E-commerce Essentials
Tác giả: Hiệp hội Thương mại điện tử Việt Nam VECOM
Ngày đăng: 2014-09-04
Năm xuất bản: 2013
Định dạng:


• The most up-to-date data with the latest developments and information from leading industry sources
• Lively and clear writing that increases student interest, attention, and curiosity
• A clear conceptual foundation and pedagogy
• Video case studies and Learning Tracks (additional content) online

The major differences between the two books are:
• E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts).
• All the important concepts have been retained but some figures and tables and advanced discussions have been eliminated or shortened.
• Opening and closing case studies and Insight On cases have been shortened without losing their pedagogical message or lively writing style.


Table of Contents

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing and Advertising Concepts.

Chapter 7: Ethical, Social, and Political Issues in E-commerce

Chapter 8: Online Retailing and Services

Chapter 9: Online Content and Media

Chapter 10: Social Networks, Auctions, and Portals

Chapter 11: B2B E-commerce: Supply Chain Management and Collaborative Commerce