Tiếng Việt
Tiếng Anh
Tất cả tin tức
09-01-2021
Từ E-commerce tới M-commerce: những cơ hội mới
Tại hội thảo khoa học “Thương mại điện tử trong bối cảnh tái cơ cấu nền kinh tế” GS.TS Vương Thanh Sơn (Trường đại học British Columbia – Canada) nhận định có rất nhiều cơ hội phát triển M-commerce trong những mảng thị trường tiêu biểu gồm những mảng thị trường sau: Thứ nhất là mảng dịch vụ giải trí – thông tin: Ngoài việc thương mại các sản phẩm giải trí số hóa như đĩa nhạc, trò chơi, phim ảnh, tạp chí theo Ông Sơn thị trường thương mại di động đang phát triển mạng một số mảng dịch vụ như thông tin...
30-12-2020
Effortless E-commerce with PHP and MYSQL (2nd edition)
Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites Table of contents Introduction ——————— Part 1: Fundamentals Chapter 1: Getting Started Chapter 2: Security Fundamentals ——————— Part 2: Selling Virtual Products Chapter 3: First Site: Structure and Design Chapter 4: User Accounts Chapter 5: Managing Site Content Chapter 6: Using PayPal ——————— Part 3: Selling Physical Products Chapter 7: Second Site: Structure and Design Chapter 8: Creating a Catalog Chapter 9: Building a...
30-12-2020
E-commerce Essentials
Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts). • All the important concepts have been retained but some figures...
30-12-2020
E-commerce 2014: Business. Technology. Society (10th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
30-12-2020
E-commerce 2013: Business. Technology. Society (9th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce The next edition: E-commerce 2014: Business. Technology. Society (10th edition)
30-12-2020
Eletronic Commerce 2012: Managerial and Social Networks Perspectives (7th edition)
Table of contents Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC...
28-12-2020
Mời tham dự Triển lãm trực tuyến ảo: “Công nghệ đổi mới của Israel cho ngành bán lẻ”
Phòng Kinh tế Thương mại – Đại sứ quán Israel tại Việt Nam, Cục Thương mại Nước ngoài – Bộ Kinh tế và Công nghiệp Israel sẽ tổ chức Triển Lãm Trực tuyến Ảo “CÔNG NGHỆ ĐỔI MỚI CỦA ISRAEL CHO NGÀNH BÁN LẺ”. Đây là Triển lãm và Hội thảo được thiết kế dành riêng cho các đơn vị ngành hàng bán lẻ: Thời trang; Thương mại điện tử; Siêu thị; Dược phẩm; Cửa hàng tạp hóa; CPG; FMCG; Dụng cụ gia đình; DYI; Vật nuôi; Làm đẹp & Phụ kiện; Hàng hóa / Nội thất lâu bền; Trung tâm thương mại;...
