Tất cả tin tức

30-12-2020

E-commerce Essentials

Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts). • All the important concepts have been retained but some figures...