Tiếng Việt
Tiếng Anh
Tất cả tin tức
30-12-2020
Cyber Law: The Law of the Internet and Information Technology
Featuring the most current exploration of cyberlaw, this book helps students understand the legal and policy issues associated with the Internet. Tackling a full range of legal topics, it includes discussion of jurisdiction, intellectual property, contracts, taxation, torts, computer crimes, online speech, defamation and privacy. Chapters include recent, relevant cases, discussion questions and exercises at the end of each chapter. Using a consistent voice and clear explanations, the author covers the latest developments in cyberlaw—from cases to legislation to regulations. Features Features the most current exploration of cyberlaw so readers understand the legal and policy issues associated with the Internet and have access...
30-12-2020
System and Analysis Design (9th edition)
Part 1: Systems Analysis Fundamentals (Chapters 1-3) focuses on the basics of what an analyst does, how emerging information systems fit into organizations, ecommerce project management coverage, and how to manage a systems project using special software tools. Part 1 now includes introductions of the three main methodologies of the systems development life cycle (SDLC), expanded coverage of evaluating software and hardware, when to use COTS (commercial off the shelf software), and earlier, expanded material on creating the project charter. Part 2: Information Requirements Analysis (Chapters 4-6) emphasizes the use of systematic and structured methodologies for performing information requirements analysis. The information in...
30-12-2020
Effortless E-commerce with PHP and MYSQL (2nd edition)
Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites Table of contents Introduction ——————— Part 1: Fundamentals Chapter 1: Getting Started Chapter 2: Security Fundamentals ——————— Part 2: Selling Virtual Products Chapter 3: First Site: Structure and Design Chapter 4: User Accounts Chapter 5: Managing Site Content Chapter 6: Using PayPal ——————— Part 3: Selling Physical Products Chapter 7: Second Site: Structure and Design Chapter 8: Creating a Catalog Chapter 9: Building a...
30-12-2020
E-commerce Essentials
Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts). • All the important concepts have been retained but some figures...
30-12-2020
E-commerce 2014: Business. Technology. Society (10th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
30-12-2020
E-commerce 2013: Business. Technology. Society (9th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce The next edition: E-commerce 2014: Business. Technology. Society (10th edition)
30-12-2020
Eletronic Commerce 2012: Managerial and Social Networks Perspectives (7th edition)
Table of contents Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC...
30-12-2020
Introduction to Electronic Commerce (3rd edition)
Managerial Orientation. Today, EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students–majors and non-majors alike. Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their...
30-12-2020
PHP and MYSQL for dynamic web sites (4th edition)
About the author Larry Ullman is a writer, Web and software developer, trainer, instructor, speaker, and consultant. He has written numerous highly acclaimed books, which have sold over 300,000 copies worldwide in more than 20 languages. As his readers, students, and co-workers attest, Larry’s strength is converting the technical and arcane into something comprehensible and useful.
30-12-2020
eMarketing: The Essential Guide to Online Marketing
Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business “WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with the complicated world of eMarketing.” Bronwen Auret, Online Marketing Specialist, South African Tourism “The perfect starting point for anyone entering the world of online marketing…. truly impressive.” Stafford Masie, Country Manager, Google South Africa “I’ve known Quirk for many years and it’s very exciting to...
30-12-2020
eMarketing eXcellence
E-marketing impacts all organizations. eMarketing eXcellence shows you how to assess your current use of e-marketing and then develop and resource an effective plan. E-marketing does not exist in a vacuum. Planning must ensure that e-marketing integrates with the marketing objectives and the corporate aims of moving towards e-business. eMarketing eXcellence shows how to develop a plan that achieves this integration. The e-marketing imperative is further indicated by success stories from leading adopters of e-marketing such as Alliance and Leicester, BMW, Dell, CIPD, Diageo, E-consultancy, ING Direct, Tektronix and TUI, who have found e-marketing to be effective and who are substantially increasing their online marketing expenditure...
30-12-2020
