Tiếng Việt
Tiếng Anh
Tất cả tin tức
30-12-2020
E-commerce Essentials
Features • The most up-to-date data with the latest developments and information from leading industry sources • Lively and clear writing that increases student interest, attention, and curiosity • A clear conceptual foundation and pedagogy • Video case studies and Learning Tracks (additional content) online The major differences between the two books are: • E-commerce Essentials is about half the length (around 450 pages versus around 800) and one chapter shorter. Two chapters on e-commerce marketing and e-commerce advertising in E-commerce Business. Technology. Society. have been combined into a single chapter (E-commerce Marketing and Advertising Concepts). • All the important concepts have been retained but some figures...
30-12-2020
E-commerce 2013: Business. Technology. Society (9th edition)
Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce The next edition: E-commerce 2014: Business. Technology. Society (10th edition)
