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30-12-2020

E-commerce 2013: Business. Technology. Society (9th edition)

Table of Contents Chapter 1: The Revolution Continues Chapter 2: E-commerce Business Models and Concepts Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-commerce Security and Payment Systems Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce   The next edition: E-commerce 2014: Business. Technology. Society (10th edition)